SAMUEL OLIETE CORZÁN

ABOUT ME

WHO AM I

I am a student of the Higher Degree in Marketing and Advertising, passionate about transforming data into actionable strategies and connecting brands with audiences in an authentic way.
TRAINIG

I am currently enrolled in a Higher Level Vocational Training program in Marketing and Advertising (2024-2026) at the San Valero Center. I hold a High School Diploma in Social Sciences (2024) and have passed the University Entrance Exam (2024).
EXPERIENCE

I have worked as a waiter at events for the company GLORIMAR S.L. and at the restaurant La Mafia, as well as a monitor and hostess of entertainment at events for Frutos secos El Rincón (2022-2025)

CMS DEVELOPMENT AND MANAGEMENT

WordPress (Intermediate): Understanding the CMS architecture, content management, and plugins. Elementor (Intermediate): Layout and design of landing pages and responsive websites. Illustrator (Basic): Basic layout and design.

CONTENT DESIGN AND CREATION

Canva (Advanced Level): Proficiency in using the platform to create digital assets, social media content, mockups, and corporate presentations. Adobe Photoshop (Intermediate Level): Photo editing and retouching, image composition, and adapting formats for campaigns.

LANGUAGES

English (Advanced Level B2): Full professional competence.

PROYECT APOLO

SENTINEL

SENTINEL is a technology company specializing in the development of proactive personal security solutions. Its flagship product is a smart bracelet (a wearable device) designed to operate completely autonomously, eliminating reliance on network infrastructure such as Wi-Fi or mobile coverage. The brand is built on the principles of reliability, proactive innovation, and empowerment, with a professional visual identity based on blue and white to convey trust and technology.

MY PROJECTS

SALES INCREASE PROJECT PRESENTATION

As team leader for El Rincón, my goal was to reconnect with Generation Z. I organized the competitive analysis and led the ideation process, presenting three key proposals: an incursion into eSports ('Rincón-GAMING'), expansion with vending machines, and a co-marketing campaign with Real Zaragoza to boost local loyalty.

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CERTEST PROJECT PRESENTATION

In the Certest Biotec project, I led the team in a comprehensive strategic analysis. I directed the execution of the SWOT, PESTEL, and Porter's Five Forces analyses to assess their market position. My main contribution was the design of a market research survey to measure brand perception and customer satisfaction.

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BOOK BY ANA MORENO MARÍN

I led the launch campaign for Ana Moreno Marín's book "Hablar y Ganar" (Speak and Win). After defining the buyer persona, I coordinated three initiatives: a user-generated content challenge (#HablarYGanarChallenge), a phygital strategy with QR codes for exclusive content, and experiential design improvements to the physical product.

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FLYER BAMBAM

I led the creation of the visual identity and promotional materials for the Carnival Party at Sala La Ruta. Using Canva, I designed a flyer that clearly communicated key information, aiming to maximize event attendance.

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AFEDABA CHALLENGE

For AFEDABA (Alzheimer's Association of Lower Aragon), I led the creation of a comprehensive marketing plan. I coordinated the SWOT analysis and defined objectives to increase visibility and attract members. I directed key campaigns, including the World Alzheimer's Day campaign (#RememberWithUs) and a mobile app proposal for families.

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